Artwork, Invite & Zine
Freda’s is more than just a bar. It is a creative playground with an electric atmosphere.
The recent Freda’s launch was a celebration of their new winter menu and ongoing good times.
To commemorate the event the first instalment of the auFREDAzine was created alongside a set of postcard invites.
The visual language that makes up the first two components of the Freda’s brand extension, is playful and illustrative. It draws influence from multiple disciplines, all which inspire this Sydney destination.