Visual Identity & Design
ALAS is a sustainable sleep wear label based in Sydney, Australia. Their aim is to create uncompromising designs with a social and ecological conscience.
The acronym All Light All Shadow and philosophy of the brand led to the development of a clean and modern trademark. Here the iconography of the lunar phases reference the evolving nature of the label and the notion of light and shadow.
Based on ALAS’ sustainable principles, the collateral keeps printing to a minimum and is crafted from recycled paper stocks.